Introduction
Imagine starting a new job and receiving a box with the company's logo and the words "Welcome to the team" Or, as a customer, receiving a box with the words "Thank you for your loyalty." These small gestures can make a significant impact.
People are more motivated when they feel appreciated, recognized, and welcomed. A new employee who feels welcomed will quickly feel like part of the team, facilitating natural workflow and collaboration. Similarly, a customer who feels valued for their loyalty will develop a sense of trust and familiarity, encouraging them to return.
In this article, I will discuss what merchandise (merch) is, why you should use merch to create a memorable unboxing experience, and how you can rely on WiiCreate to make this happen for you.
What is Merch?
Merch is short for merchandise, which typically refers to products sold by brands known for something other than their items.
Unlike other goods, merch derives its value more from the message or branding it represents rather than its particular function.
What is Unboxing Moment ?
According to market research, an unboxing moment is the initial experience a user has when they open a product's packaging.
This moment encompasses not only the physical act of opening the product but also the emotional responses elicited by the package's design, ease of access, and presentation of the contents.
Why Choose Merch For Your Unboxing Experience
Merch is one of the most efficient ways to market and represent your product. Designing custom packaging with eye-catching visuals, the company's logo, and contact information is crucial for creating lasting impressions.
It plays a significant role in creating a memorable unboxing experience for users, increasing the likelihood of them recalling your product and company.
By crafting memorable designs and packaging, you can make your branded merchandise more effective, enhancing brand recognition and user loyalty.
Give a More Luxurious Feel: Adding a bit of personality and unique identity shows the extra effort put into the packaging, making it feel more luxurious and expensive, even if it isn't.
Boost Brand Awareness: Memorable and eye-catching designs make your brand more recognizable and memorable, ultimately boosting brand awareness and giving you an edge over competitors.
Strengthen User Loyalty: Using phrases like “Thank you for choosing us” or “Welcome to the team” creates positive associations with your business, leading to increased user loyalty.
Provide Long-Term Advertising Impact: Investing in branded merchandise pays off by leaving a lasting impression on customers, which increases brand loyalty and awareness.
Encourage Social Sharing: Visually appealing and memorable packaging encourages customers to snap photos and share their unboxing moments with friends and followers.
If companies want to increase their profile, specifically on social media, they must invest in the box as much as the product.
--Paul Marsh, Managing Director The Packaging Expert
WiiCreate
WiiCreate is a merchandising company, that helps brand build an emotional and social connection with their audience through merch. Startups like Cowrywise, Kippa, and BigCalb, to name a few, have trusted WiiCreate to foster deep connectivity between their companies and users.
WiiCreate assists companies in creating, shipping, and branding merchandise ranging from T-shirts, water bottles, and hoodies to thank-you cards, packaging boxes, and much more. Essentially, they provide anything that can help you physically market your brand.
Using the Magic of Wii to Create Memorable Unboxing Experience
Wii is dedicated to helping people preserve their brand image, both internally and externally, through promotional merchandise. Here are a few basics that Wii considers to deliver the best experience:
Simple yet Sophisticated: Wii focuses on delivering simple, eye-catching designs tailored to the specific audience, understanding the product, and designing boxes that fit the product.
Clear Color Strategy: Wii uses visually appealing colors that reflect the brand identity.
Typography: Wii strategically uses fonts and typefaces as part of the design to capture the user's attention.
Visual Balance: Wii balances size, shape, and colors in crafting designs.
Material: Wii carefully considers the materials used in packaging, taking into account durability, cost-effectiveness, environmental impact, texture, and more.
In Summary
Merch is one of the most effective ways to market a product. It increases brand awareness and helps users feel connected and appreciated by the brand.